Market Saturation
When you’re in the field of sales, you’ll hear the term “market saturation.” This means that everyone has already heard about your product, and you’re just making the same pitch to the same people over and over again. Yes, repeat sales are nice, but you not only want repeat sales, you want new customers and their repeat sales. That’s how you grow a business. How can we overcome saturation? 1. Move your marketing scope to a new area. Whether that means going door-to-door in a new neighborhood or advertising in a different local newspaper, shake things up so you’re hitting … Continue reading